Want to Know the Best Way for Affiliate Marketers to Choose a Niche?

what nicheWhen it comes to affiliate marketing, there are many ways for affiliate marketers to choose a niche. It’s important that you put some thought and research into your niche before you put your time and effort into it. Power Suggest Pro is my favorite keyword research tools these days.

1 – The first thing you should consider is choosing a niche that you feel passionate about. With affiliate marketing it’s best to be writing and working in an area daily. If you don’t enjoy what you’re doing, chances are slim that you’ll stick to it for very long.

If you choose something that isn’t going to make you happy to wake up and work each morning, then you’re in a bad position before you even get started. Over time, if you don’t enjoy what you’re doing, you’ll get bored.

Eventually you may even feel depressed and hate what you’re doing. This is the exact opposite of what you want to experience in your work life. Make sure you have the ability to dig in to your niche forever.

2 – Next, you need to look at the longevity of the niche. You’ll want to avoid something that’s considered a fad and will be obsolete before you start making any money. With affiliate marketing, it will take some time to begin making substantial income, even though initial commissions can be seen right away.

Once you’ve built up a niche, you want to be able to keep it going for a long period of time. So make sure your choice isn’t something that will be here today and gone tomorrow. You want your hard work to pay off long-term.

3 – It’s also important to think about profitability. Is what you want to promote going to make money? After all, you’re turning to affiliate marketing to make a steady (and rising) income. Do your homework and find out how many people will be interested in what you’re promoting.

You also need to consider promotion options. In your niche, what kinds of products can you promote? Can you promote a book that will sell in your niche? Can you promote tangible items or digital products?

A membership site related to your niche is also a possibility to consider. These are all things to think about as you’re choosing your niche before you put in a lot of time and energy. When you choose a niche that interests you and has a wide variety of products that you can promote, you’ll have more success in the long run.

Click to read more from my Affiliate Marketing series –

For more guidance check out my new book Affiliate Marketing 101

To your success,

Marilyn Thompson


  1. I have never tried it yet, but I’me intrigued by the possibilities of affiliate marketing.
    Salma recently posted…Fun and Free Healthy Food Games for KidsMy Profile

    • Hi Selma, I find it’s a great way to make a little or a lot – it all depends on the product demand and how well we research and promote.

  2. Great tips Marilyn. I sometimes have a hard time with #1 and #3 working together. I can be completely passionate about something and can easily turn it into something great, but the marketing power behind it to actually make a profit often times eludes me. I need to get better at makin sure my passions are profitable. Thanks for sharing!
    Misty Spears recently posted…Why We Sometimes Tweet the Same Content Multiple TimesMy Profile

    • Indeed Misty, I too get snagged on the marketing follow-thru and it’s a shame because so many miss out on the great things we offer simply because we don’t promote it well. Thanks for stopping by!

  3. I think you hit some important points, but what about when you have too many passions?
    jenn recently posted…How to Clean Up Your ComputerMy Profile

    • Ah you can never have too many passions, you simply have to learn to approach them with gusto one at a time. That would truly be a good problem to have.

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