Introspection on Writing

why I writeToday I’m taking a bit of a detour from the weekly Fab Friday Blog Share that typically runs each Friday. Quite a coincidence isn’t it. Never fear though, the Blog Share will be back next week right on schedule.

Recently I was asked by a blogging and business friend of mine, Misty Spears, to join in a Writer’s Blog Hop. Until her request I had not heard of a Blog Hop but it’s terrific. It’s a great way to find new acquaintances and a great way to introduce my audience to a couple of new writers/bloggers.

The goal is to answer four questions about your writing which proved to be an interesting journey. If you’re like me, I don’t really spend time thinking about my style of writing or why I write – it has somewhat simply evolved. So make yourself comfortable as I share a bit of my writing soul and it would be ever so grand if you left a comment or two.

Okay, time to get hopping! [Read more…]

Top 10 Motivational Quotes for Writers by Writers

writer or bloggerDo you consider yourself a writer? It’s interesting that as a serious blogger you must create unique, interesting, and informative blog content, so it would be a natural assumption to think that serious bloggers consider themselves writers.

But that’s not actually the case. There are many bloggers who would never look at themselves as actual writers. Some simply blog for fun and friendship and have a laid back style of blogging and others maintain a helpful frequently updated blog of tips, tutorials, and go-to material. But the thought of actually being a writer is really not their thing. [Read more…]

3 Simple Steps to Write Blog Headlines That Convert into Dollars

killer headlines

 

Yesterday, my post titled “4 Tips for Creating Commanding Headlines That Sell” talked about creating powerful headlines to intrigue your reader to take action. Today we will continue that topic by looking at:

3 Simple Steps to Write Blog Headlines That Convert into Dollars

Step 1:

Get to know your audience intimately. What are their hopes, dreams, desires, and problems?  Get to know their pain points. Not as in hurtful pain but in the searching for answers kind of pain.

For example, do they need help with WordPress, are they looking for affiliate marketing tips, do they need financial advice? Find what it is that they are in need of and drill it down.

For example with financial advice – someone looking for the best investment tips in a bad economy is not necessarily the same person looking for ways to scrimp and save on the weekly groceries.

Understanding your audience will help you create an emotional and powerful headline directed specifically at your audience.

Step 2:

Determine how your products or services are going to make your prospects’ lives better or solve their problems. Providing your reader with the tips and resources for to aid their learning or to provide answers to nagging questions, will make your site a sought after discovery.

For example if you sell fitness equipment and your audience struggles with feeling attractive then you can create a headline that highlights a specific benefit your fitness equipment offers to solve that problem.

Something like “Tired of Flabby Underarms?” or “Joint Pain Keeping You From Exercising?”

Both of these headlines attract the reader’s attention by identifying their pain point or problem. Then your job is to provide the solution in your blog post content.

Step 3:

Write four or five possible headlines to find the headline that works best. Not only will this give you practice writing compelling headlines, it will help you hone in on that perfect headline.  When you think you have a few winners then give them a go to find out which headline is more effective.

Your headline can be the most import element of any effective blog or marketing piece. Take the time to craft a compelling and selling headline and you’ll happily reap the benefits.

comment now –

Kindly,
Marilyn T

4 Tips for Creating Commanding Headlines That Sell

headlinesYour blog headline should not simply be the title of your blog – it should say “Read Me Now!”

Well not literally, but remember that you have mere seconds to capture a reader’s attention.  One of the single most powerful tools you have to accomplish this task is your headline.  A compelling and selling, headline is essential so allow me to provide four little tips.

1. Capitalize On Your Readers’ Emotions

Psychologists, researchers, and successful marketers acknowledge that buying decisions are frequently based first and foremost on our emotions. So use headlines that offer your readers a strong emotional benefit or reaction.

Use headlines like –

  • The Shocking Truth About (xxx)
  • This is the Hidden Secret to Retiring Early
  • This 20-Minute Step Will Make You a Business Genius

Try to tap into the reader’s emotions to get them to act by making them feel:

  • Attractive or Sexy
  • Smart and Respected
  • Assertive and Confident
  • Energetic and Encouraged
  • Powerful and Successful
  • Give them a sense of belonging
  • Make them feel in control of their own destiny

2. Make the Headline Active

Make your headline compelling by using active language – language that shows movement and commands attention.

Use headlines like –

  • Conquer Your Sugar Cravings With This Simple Step – Conquer depicts action and shows power.
  • How Safe Is Your Child From (XXX)?
  • Do You Make These 7 Blogging Mistakes?

3. Let Your Reader Know “What’s In It for Them”

You’ve heard it before – put yourself in your reader’s shoes and let them know “what’s in it for them”. Express how they will benefit or what they will gain.

The word YOU is a very powerful word. It says to your reader that you’re talking specifically to them and that you’re interested in solving their problems and helping them achieve their wishes.

Use headlines like –

  • Yes, You Can Earn $1000 a Day
  • This New Program Guarantees You’ll Earn $1000 a Day
  • Do You Want to Earn $100 a Day?

4. Borrow from the News Headlines and Celebrity Actions

News headlines and events can provide great material for headlines especially if it coincides with the focus of your blog or website. Plus we all know that just dropping the name of certain celebrities is sure to get attention.

Use headlines like –

  • Why the St Louis Cardinals and Boston Red Sox are Seeing Red
  • Twitter Your Business to Success Like Richard Branson
  • Money Saving Tips William Buffet Only Shares with His Family

commentThe intent is to grab the reader’s attention to make them take action but not to be scammy. There’s a fine line between the two and the difference is delivered in your content. If you grab attention with a super headline but don’t deliver content the reader can use or find value in, you will lose them in a second.

Naturally you want to stay on the topic of your blog so search around for ideas that may fit your niche and subject matter. For example, if you have a child focused website on maybe “improving parenting skills” or “raising smart kids” some news stories may provide headline clues. Today there was yet another school shooting so your headline might read – “7 School Safety Tips from Worried Parents”.

This headline grabs attention based on the emotions of fear, hope, and love and if followed with truly useful tips and content then it provides value to the reader.

What are some commanding headlines you have used?   

comment now –

Kindly,
Marilyn T