Secrets to Making People Buy Online

online buyersLet’s continue once again with the topic of understanding online buyers. We all recognize that online shopping is no longer the exception – in fact it’s a major component of business. Every marketer from the massive discount stores to the local boutique should have a strong online retail presence.

Assuming that you’re a solo marketer and not a brand name business, what makes people want to buy from you? What are the secrets to making people buy online? The answer is the same regardless of the size of the business because it’s about the psychology of online shopping more than about the product or price. [Read more…]