You Should Always Adhere to the Affiliate TOS

terms of serviceWhen you decide to become an affiliate marketer, you’ll have the opportunity to promote many different types of products. You can promote tangible products or digital products and services.

It’s important to learn as much as you can about affiliate marketing in the beginning of your journey – but there’s one very important thing you should certainly make sure that you understand. [Read more…]

Start with Free Platforms as an Affiliate Marketer

make moneyWhen you’re first starting out and learning about affiliate marketing, it may be a wise idea to take advantage of free platforms that you can use to promote products in your niche.  While you shouldn’t depend 100% on these sites, they can help support what you’re doing as you learn the ropes.

 

Blogger

Blogger is a free tool that allows you to set up a blog. It gives you a free template you can use to begin blogging and it’s very simple to use. If you choose to, you can get free hosting for your blog through blogspot.com, or you can pay for hosting using another service [Read more…]

7 Content Marketing Benefits You’re Dying to Know

content marketing benefitsThese days traditional marketing just doesn’t cut it anymore. Long gone are the days when people actually had to sit and watch commercials in between their favorite shows. Now they set their DVR and skip all the television advertising.

Magazine advertising isn’t as effective as it once was either, many people simply ignore it. And those banners and buttons that used to get clicked online, well web traffic has become somewhat immune to those too.

Smart online marketers know this type of traditional marketing is no longer effective and that’s where content marketing comes into play.

Content marketing is really what you should be focused on for success.
[Read more…]

What is Affiliate Marketing?

what is affiliate marketingThis is the fourth post in our Affiliate Marketing series and where we take a good look at what affiliate marketing is and why it’s possibly the money making solution for you. These are the previous posts:

Frequently Asked Questions About Affiliate
5 Common Affiliate Marketing Pitfalls

Affiliate marketing is a business model where you bring buyers and sellers together in return for a commission if a sale is carried out. It’s one of the most popular strategies online because it allows you to enjoy several perks.

As an affiliate marketer, you’re handling only a segment of the tasks that a full-time Internet marketer creating products has to master. There are some tasks you both share, but there are many burdens that you don’t have to tackle which makes affiliate marketing ideal for the beginner to this business. [Read more…]

What Is Internet Marketing Anyway?

what is Internet marketingWe hear the term Internet marketing tossed around all over the Net and often it’s used incorrectly. By definition Internet marketing is promoting something online. This includes promoting products, services, brands or even yourself as a blogger.

Sounds simple enough right?

Well truth be told it’s not as simple as it might sound. Internet marketing merges two of the most important aspects of marketing together – the technical and the creative. That means advertising, development, design, and sales are all one.

Not so simple any more right?

[Read more…]

Wait Don’t Pull Out Your Wallet!

buy nowAnyone who has been involved in Internet marketing for very long knows that there are numerous reports, eBooks, and follow-along guides on the market that can seriously waste your time and money.

But to be fair, on the positive side there are many that will literally grow your business as if you had a personal mentor standing right beside you.

In an effort to help you find more of the “good” than “bad” there’s a process you should go through for sizing up these tutorials and training resources. Many newbie online marketers get so lost with this process that they end up [Read more…]

The Art of Persuasion

potato peelerToday I’d like to tell you a story. Actually, you may have heard it before – it’s about a man who became a millionaire selling a potato peeler.

Now you may be thinking that I’m straying from the focus of my blog a bit, but I’m not really. You see this story is about the art of persuasion and believability. As internet marketers, in order to sell our goods we must be believable and refine our skills of persuasion.

Not persuasion in a deceptive context, there are many of those in this business – but persuasion in a manner that guides the reader to believe that they really must have what it is that we are selling or promoting.

Let me introduce you to Joe Ades by means of the video below. Joe was an infamous New York salesman who sold this potato peeler on the streets of Union Square until he passed away February 1, 2009.

The Potato Peeler Sales Pitch

Quite the salesman wasn’t he. How did he do it? With a sales pitch built on the art of persuasion!

I’m pretty certain that all those people walking by were not initially there with the intent of purchasing a potato peeler. So what made them buy?
Joe’s convincing manner and sales pitch.

As marketers, creating that environment is exactly what we are looking for. Whether we’re selling affiliate products or our own goods and creations, we are looking for that pitch to move our visitors into buyers.

I also like Joe’s story because he’s selling something I’m pretty sure we all already have in our collection of kitchen gadgets yet he convinces many to buy his peeler. We sometimes think that what we have to offer is no different than what everyone else has to offer and we become discouraged. Why? They’re not you – You have your own power of persuasion and believability.

“Anyone can use it, whether you are right handed, left handed, or — like a politician — underhanded. It’s Swiss quality! See that loop on the side? That gets the eyes of your potatoes, and cleans up pineapples without wasting any fruit! It even slices cheese into wafer thin slices, effortlessly!” – “This thing really works!”

Let’s take a look at Joe’s winning ways and how we can apply them to our business –

1. Demonstrate Your Authority and Credibility
Note the newspaper articles to his right and the Vanity Fair article in the vegetable bin to his left. If you have positive customer reviews or testimonials, then share them on your site.

2. Work on the Subtle Sale
Note that Joe says he won’t ask for your money, remember he is selling the peeler on the streets of New York and doesn’t want to look like a pan-handler. Instead, Joe eventually simply asks for the sale after pointing out the efficiencies and time saving aspects of the peeler.

In our business, don’t have a blaring “buy my product now” type image on your home page, like large pop-up ads which make me want to promptly click away. Instead, mold your approach around real world scenarios.

3. Cater to Your Audience
Joe reaches out to appeal to women and busy moms with, “You do that for the kids, they’ll eat their vegetables – they’ll think its candy.”
Find the conversation that resonates with the audience.

4. Paint a Picture of the Consequences of Not Buying
Joe picks up a standard basic potato peeler and points out their flaws by saying “You can’t slice a potato like that with one of these peelers.” Everyone can picture using those clumsy peelers and moves closer to becoming a buyer.

5. Be Yourself
Joe comes across as a down-to-earth, likeable and trust worthy guy through his direct approach and humor. He puts his audience at ease.
We’ve heard this numerous times – just be you. Talk in a conversational tone to your reader – let them get comfortable with you.

6. Show Proof of Popularity to Gain Acceptance
When ready to make the sale Joe pulls out a large wad of money which conveys the point that many have bought this peeler and that you should too.
Now this is tough to do when you’re building your business, but as visitor numbers increase and our products sell, advertise this in your sales pitch.   

7. Create the Mindset
Your content should help to create that “I can’t live without this” mindset. Get the waffling buyer converted by constantly talking about the product’s strong points, how it will solve their problem or satisfy their need. Increase the value of your proposition.

8. Have a Special Offer
When selling your own products you have control of the price point so offer discounts on quantity or if purchased by a certain date. Add a special report or e-book to the sale to provide that value-add for your customer making them extra happy with their purchase.

9. Ask for the Sale
Oddly enough this is what many do poorly, yes even me. It’s easy to assume that when you have your buyer’s interest that they will take the next step and make a purchase. But go ahead and ask for the sale pointedly with a “buy here button” or some such action.

Taking my own advice –

Buy the Swisspro Vegetable Peeler Here or Buy 4 and Save Here

comment now –

Kindly,
Marilyn T