Is Guest Blogging Dead or Alive in 2014?

guest bloggingThe movie line “if you build it they will come” may work for turning corn fields into ball parks, but as bloggers we know that it’s not that easy. We work and work, we write and write, and we leave comments all over other blogs and social media. But still our own list struggles to grow. So what’s the solution?

Many believe, as I do that guest blogging is an excellent means of finding new readers/visitors to our blogs. The whole idea is that if your blog post is published on another blogger’s site, especially if their site receives more traffic than yours, then their visitors are encouraged to check out your blog.

Naturally though, there’s an important factor to make this plan beneficial and I’ll get to that in a moment. Like so many traffic and SEO factors, we hear that many worked well in the past and not so well any longer. If you’re Matt Cutts, the leader of Google’s webspam team that’s exactly what you think. Sure he works for Google and we all tend to look to Google for traffic approval, but do you agree with his statement that “guest blogging is dead”?

In Matt’s article “The decay and fall of guest blogging for SEO”, he writes “if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice . . . . I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a link building strategy”. 

You-your-audience-your-contentPersonally I don’t agree with Matt that guest blogging is dead. I’ll agree that spammy guest blogging is dead because I don’t endorse any spammy tactics. Again the important factor for making this approach work comes down to writing original quality content, whether on your own blog or as a guest blogger. Unique content written in your own voice, with your own touch will always work, if it speaks to your target audience.

Great guest blogging must work both ways – the guest must create attention-grabbing content and the site where it will be published must be one of value as well. This is much like planning a dinner party and serving delivered pizza or presenting a fanciful meal of say Caesar Salad, Chicken Marsala, and herb steamed vegetables. I’d venture your guests would give more favorable reviews of the latter.

I bring up this topic now because yours truly is the guest blogger today on Lisha Yost’s Blog and Retire site. What’s that, do I hear applause? – hee hee

You can read the post “Will a Lame Domain Name Sabotage Your Blog?” by clicking the title and we both would be thrilled if you left a comment and shared, which by the way I’d like if you did so here. After all, you’re one of my favorite visitors.

Lisha’s Blog and Retire site is one of my favorite and I have often included links to her posts in my Fab Friday Blog Shares. She uses a combination of her own quality content and that of guest bloggers and I genuinely thank her for accepting my post. You will see me make a guest appearance from time to time as I feel we make a great match-up.

Humble Hint: Lisha also joined my list so that she could read my newsletter – in her words “I’m definitely subscribing to your Dreams on Target newsletter! Sounds awesome :)”

So what do you think, is guest blogging dead or alive in 2014?

 

Kindly,
Marilyn T

Comments

  1. I don’t believe that guest blogging is dead. I think when something new and shiny comes out, the marketers always wants to debunk the old tried and true methods. Again, guest blogging is not dead! I’m with you on that!

  2. Grats on the guest blogging, but unfortunately I have never heard of Lisha Yost. I will need to check her blog out.

    Sorry… don’t want to burst your bubble, but the Internet is a vast place and I don’t surf around as much as I would love to! 🙂

    • Hi Bonnie,
      Glad I could find a new site for you to check out, they’re so many out there it’s impossible to find them all even if you surfed most of the day.
      Thanks for commenting!

  3. Everything is “dead” on the web – or so someone is saying somewhere!

    I guess it comes down to intent. If you guest post to expand reach and grow your audience that’s fine.

    It how the web works, how we surf, how we discover new things. I don’t think any amount of feet stomping by Matt Cutts will stop human behaviour 🙂

  4. There are benefits to guest blogging besides backlinks. Getting exposure is always valuable.

  5. I don’t think it’s dead at all. I mean, okay sure Google may start to not care about it, but guest blogging is used for more than just gaining a backlink. Guest blogging can also grab onto the viewers on the blog you are guest posting on and bring them to your site. Traffic is what’s important. I think it will be around and be useful for a long time still.

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