How to Write Super Star Blog Content – Make It Compelling

compelling contentWhether you’re reading a novel, a magazine article, or a blog post, what is it that makes you read from beginning to end? –

Definitely compelling content


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When you sit down to create your blog posts, you put a fair amount of thought and research into its content and you do so with the anticipation that you will attract readers. If not, well then you are simply writing for your own enjoyment and that’s not the goal of most bloggers.

You work hard to determine what your readers are looking for and how you can provide the answers. You spend hours learning more and more about your niche, interacting with like-minded people, and creating your brand and your blog posts deserve the same attention. They need to be compelling.

So allow me to explain how you create compelling content. Compelling content must incorporate three aspects of writing, it must be:

  • Conversational
  • Captivating
  • Convincing


When writing your blog content it is important to always have your reader in mind. You must always put yourself in your reader’s chair and write from the WIIFM angle. You may love your topic and your content, but if there is nothing in it for your reader, well then you have no readers.

The best way to ensure that they read from beginning to end is to be conversational, write as if they are sitting across from you and you are having a conversation. Work at writing in a style that makes them feel that you are writing specifically for them and you will lock them in.


Now not many of us can write like Tom Clancy or J. K. Rawlings, but even so we do have the ability to write captivating content. Captivating content need not be movie making quality; instead it simply needs to hold the reader’s attention.

When writing blog content, the rule of less is often more is very true. As long as your content is direct and on topic, solves a problem or addresses the reason your reader paid your site a visit, then the content becomes captivating and need not be lengthy to be great. It is all about knowing your reader and writing in a manner attractive to your audience.


One thing that will make me click away from a blog post in a second is when the writer is phony or simply not sincere, when their purpose appears to be more self-serving than serving that of their reader. When you are trying to get a message across in your post, make the content convincing, fill it with substance, and make it undoubtable.

If you are selling something, write in a manner that states why you can’t live without the product and neither should your reader. If you are writing to provide solutions, capitalize on the value and benefits the reader will gain by following through on your suggestions. Again, target your reader and deliver definitive content.

This is the last article in the series on “How to Write Super Star Blog Content”, I hope you have found it educational, entertaining, believable, and captivating. If you missed any of the posts, you can access them below. I’d enjoy hearing your thoughts and if you have any request topics for a future series in the comments section below.

1. How to Write Super Star Blog Content – Passion
2. How to Write Super Star Blog Content – Believability
3. How to Write Super Star Blog Content – the Importance of Focus
4. How to Write Super Star Blog Content – Be Entertaining
5. How to Write Super Star Blog Content – Steal
6. How to Write Super Star Blog Content – Borrow

Thank you for reading!

Marilyn Thompson


  1. You make wonderful points and very good reminders for those of us writing blogs. I feel that everyone is so busy nowadays that it has created — I will speak for myself — a short attention span. That’s why I try to keep my blogs around 400 words or under. It’s not always easy, but certainly doable. Thanks for this series.

  2. This has been a wonderful series, Marilyn and I thank you for sharing it!

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