How to Develop a Great Connection with Your Reader

blog money treeAs mentioned in the last article “Great Bloggers have Great Relationships with their Readers” you must get to know your audience and in a sense you must attempt to do this before they even become your followers.

When you’ve done your research well, you’ve participated in comparable topic forums to find those trending topics, problems, and burning questions. You’ve read the comments posted to similar blogs and even followed a few. This prep will help put you on the right path for understanding and connecting with your readers.

When you do, engage with your readers, get them involved, simply invite them to submit questions to you. You can do this through your email auto-responder, opt in form, below each post, or have a special contact form on your blog where people can interact with you.

Whenever someone emails you with a question, you can assume there are more people out there who are wondering the same thing. Use those questions as material for your blog topics.

When you start blogging about all of these things, it makes the audience feel like you’ve really got your finger on the pulse of the marketplace – like you have great instincts. Truth be told you’re simply a smart business blogger.

How’s your writing style?You-your-audience-your-content

Always pay attention to your writing style. Unless you’ve chosen to blog about something very technical, write in a highly conversational tone and end each blog with an invitation to connect. People need to feel like you’re speaking just to them – even if you’re not.

To paraphrase a comment I read in a blog post yesterday – write as if the reader is sitting across from you – make sure it’s conversational and informal not stuffy like you’d write for a professional publication. If you make a video blog, look right in the camera and be casual and relaxed, not stuffy and nervous. Sure that comes with practice too.

When you end a blog post, ask a question or invite people to share their own $0.02 about the topic in the comments. Make sure that whatever comment system or theme you’re using, that it’s easy to find – because some are almost hidden.

For example, I needed to add the comment notation below my posts as my theme lists it only at the top and I prefer one at the bottom, near where I ask the reader to comment.

Participate in the conversation that goes on in your blog comments. If people are kind enough to take you up on your invitation, then make an effort to have a dialogue with them.

Thank them for their comment, call them by name, and open up a discussion about what they had to say. You can use a plugin to help the comments become “threaded,” which means they continue to flow and it helps all of your readers see who’s responding to whom.

Did I connect with you on this post?

comment now –

If you missed the other posts in this series you can access them below –

Part 1: Yes, You Can Make Blogging a Career

Part 2: Could You Be a Professional Blogger?

Part 3: Choosing a Rewarding Do-It-Yourself Blogging Career

Part 4: Great Bloggers have Great Relationships with Their Readers

Part 6: 7 Ways to Support Yourself Financially With Blogging


Marilyn T

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