How Often Should You Update Your Blog?

blog writingWhenever I read blog forum entries, training guides, or free downloadable reports, there is always one question asked and / or addressed in some manner. What’s the question?

How Often Should You Be Blogging?

I must say I even asked that a few times during the early months and determined that there is no one definitive answer because it’s somewhat of a rhetorical question.

To me, now that I’ve started blogging seriously, if you have to ask that question maybe you aren’t meant for blogging in the first place. People serious about blogging are anxious to write articles. They are energized by their niche topic and can’t wait to get to work each morning to share information or news with their readers.

Being a serious blogger takes hard work and if you need to ask that question, well then it may be a sign that you’re in the wrong niche or the wrong marketing method. But I suppose at some point it is a question that must be answered when considering blog traffic and authority.

There are always those people who appear to be influential in their niche who blog infrequently. Maybe it’s because creating blog posts is a side tool for them. Instead of blog posts they create vlogs (video posts), podcasts, webinars, or in person seminars to attract and nurture their audience.

In my mind these people are not really bloggers but instead online marketers, which is fine if that is how they wish to promote their message and build a following. A serious blogger is someone who has chosen to make their website the main platform for engaging with their audience. If that is you, then let me answer the question by saying two things:

1. You need to make a commitment to blog and share on a regular basis.

2. You need to blog more, the more the better as long as it is worthy content.

Submitting blog posts just to post content and hopefully make your site look fresh will be a waste of time. Serious bloggers post when they have something of interest and value to share. They post what their reader is looking for because they have taken the time to find out who their reader is.

To determine your blog post frequency start by planning out your blog topic outline with a possible title and a brief snippet regarding the content. This will do a couple of things. It will help you come up with ideas and it will help you stay focused and on target of your topic. You will not be wasting time searching for post topics as the creative juices will be flowing.

Now as far as search engine bots (spiders) are concerned, it is important to have a certain amount of “freshness” in your blog. At first they may visit your blog once every few weeks, but as they recognize the freshness of your blog they visit more regularly which helps your site get indexed and noticed by the search engines.

It’s also helps to build blog subscribers, as your followers come to know that you blog regularly. If this is a topic they’re interested in and you stay on topic, then you become the go-to authority in your niche – the person they know will have continual updates and fresh information.

For the most part when you reach this point, blogging daily is recommended but it’s not always feasible. If you’re like me it’s better to write blog posts when the mind is energized and on target and not to force it when it simply will not cooperate. What I mean is, write more than one blog post at a time. Write three or four posts or a blog series when the juices are at work, that way when they are not, you still have quality content to post.

The bottom line is to be consistent.

Remember when you choose to make serious blogging a major part of your business then your activity must remain steady and reliable. If you start drifting away then so will your audience, basically no audience means no readers, no subscribers, and well, no business.

Now I turn to you – How often do you feel a serious blogger should post?

 

Kindly,
Marilyn Thompson

Comments

  1. I agree on the consistency too and I know that writing every day, except when I am doing this challenge, is just too much so my ideal consistency is about 3 times a week. I run blogging workshops for others and my advice to them is to commit to once a week at the start until you can do that easily and then you can look at doing it more often. Once a week every week is better than every few days and then nothing. Also agree with the fact that you need to have something useful to blog about and where possible you need to have a call to action too.

    This was a great post, lots of food for thought.

    • Hello Heather,
      I love finding new visitors here, welcome! Having the call to action is something I miss all too often and need to work on.
      Thanks!

  2. I must say I agree with Bonnie – consistency is probably more important than frequency, although I would think that once a week is probably the least you could get away with!

  3. There’s no “set in stone” rules that stipulates a person has to blog seven times a week if they want people to refer to them as a serious blogger.

    Some may consistently post 3x a week. Does this make them any less of a blogger than the person who does it all week long? I don’t think so.

    No two people are alike and therefore, one can not expect two people to act the same or post consistently in a similar fashion.

    You are a blogger if you sit and write once, twice or seven times a week. The thing that makes you consistent is not changing that schedule once you’ve started it. 🙂

    • Bonnie and Tamsin,
      I so agree and I hope that is the message that came across. It doesn’t really matter how many posts a blogger has, instead it’s all about the content and consistency. I know when a blogger I follow is absent longer than normal I wonder if everything is okay. That’s what I call developing a following. Thanks ladies!

  4. Since I started in a November blogging challenge I found that I love doing it. I enjoy writing and getting it out there. Lately though because I took a Kindle book writing challenge this month, I don’t have the time to keep up with it and I am unhappy about it. However, getting the book done has taken priority. So I am trying to keep my hand in with 2 blogs a week. Hopefully there will be a new one tomorrow. 🙂

  5. I would say with me, it’s a mix. I use blogging but am making more videos. My intention is to do more tutorials. It’s good to blog about what you know, but I think it’s also important to show people what you can do and how they can do it too.

    I think it also depends upon what your goal is when you blog. Are you trying to earn income solely by blogging or as you stated, do you blog to supplement other things you’re already doing online?

    Currently, I’m using my blog to gain an audience, but in the future I would like to use it to supplement other things I’m doing online. I think blogs should be maintained and updated on a weekly basis.

    Sometimes it’s a bit overwhelming to get blog updates everyday. It gets hard to keep up. I guess it really depends upon the person and what they’re audience expects from them.

    • Rochelle – good for you for getting that book done while trying to stay on top of your blogs. Two posts per week is fine if that’s what works best for you.

      Cynthia – yes, you certainly do both and your videos are coming along nicely. With all you are up to I would say once or twice per week would satisfy your audience. Look forward to your future posts!

      Vincent – You are absolutely correct blogging is hard work and many don’t have the fortitude to stick with it long enough to be successful.

  6. It’s so true. Being consistent is the name of the game. I’ve found that even though the process of setting up a blog is easy, most people fail because they can’t stay with it. It’s difficult getting started with blogging but in the end it’s worth it.

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