Grab the Safety Glasses George, We’re Going to Drill Down on a Niche

Finding-Target NicheFinding the right niche topic for your blog or website seems like it should be the easiest part of operating an online business. But many go about it all wrong.

You look over various topics and ask yourself a few questions like –

  • Is this something I truly have an interest in?
  • Is it something I have a fair amount of knowledge and experience in?
  • Is it something that will hold my interest for the long haul?
  • Is there an audience, I mean is anyone else interested?
  • Is there a means for generating revenue?
  • Is the audience made up of buyers or browsers?

Honestly it requires so much more than simply identifying your interests and looking at ways to make money. So many people, especially when first starting out choose a niche that is far too broad. They haven’t identified their real audience and have simply left themselves open to a massive amount of competition.

What they’ve unknowingly done is to have found a topic and not a market – not a targeted market, that is. What you need to do is drill down on your niche until you find that targeted market and then you focus your research efforts and content on that specific group.

Keep in mind too, that if you’re building an online business your targeted audience also needs to be buyers. Not necessarily each and every one, but enough so that you can call your blog or website a business endeavor and not a hobby.

TIP: You’re not simply after buyers, you’re after desperate buyers.
Those who look at what you offer and say I want it and I want it now!

But I digress, let’s grab our drill and get back to that niche research. Let’s look at how to break down a niche idea using a popular online search topic:

How to make money with online marketing

Now that’s much too broad a topic and difficult to market, not to mention packed with competitors. Think of the process as an upside down funnel or as Donkey in the Shrek movies would say, “peeling an onion”.

Here’s our all-to-broad topic: How to make money with online marketing

These are simply a few of the sub-topics we could come up with from a bit of brainstorming.

  • People who want to work from home
  • People who want freedom to choose their own work hours
  • People who hate their job and want to get out of the cubicle
  • People who lack advanced skills or degrees and need to learn a skill fast
  • People who lost their jobs due to downsizing or outsourcing
  • People who want to promote other people’s products
  • People who want to work anywhere via computer
  • Baby boomers looking to supplement their retirement income
  • College kids needing to earn extra money
  • Stay at home moms who don’t want to go back to work

Whoa that’s enough, our drill’s overheating!

drilling down nicheBut it’s a good start and I think you get the picture. These are a set of niche topics that can be developed merely by taking time to analyze why people might want to earn money from online marketing.

Did you notice that I tried to make statements and not simply pull out two or three word ideas? That’s because I feel it helps you to think about who your audience will be. It helps you to pinpoint your tagline, to discover forums where you’ll find pain points that you can address, and to find solutions that may be marketable.

Now let’s say this is your niche, so from these 10 topics above, select two that really interest you or represent areas where you have personal experience. Take the first topic and brainstorm five or six key questions that people might ask in searching for the topic. Yahoo Questions is a great place to start to find real concerns.

Then dig down to find the critical keywords pertinent to these two focused topics using Google Planner, Market Samurai, Ubersuggest, or whatever tool you prefer. Personally I use each of the tools mentioned. Save this information because it is what you will use when selecting your domain name and the subject matter you will write about. When you decide to create your own information product or write your own eBooks, you will again come back to this list – who knows where you will go.

Next consider your monetization options and look to see if there are any products to promote in Amazon or affiliate products in ClickBank or other affiliate programs that you can use in developing this niche.

You are now geared with the ammunition to take aim at your targeted market to provide solutions, fruitful recommendations, and riveting unique content packed with information.

Much success to you!
Marilyn Thompson

Try Market Samurai For Free!


  1. One thing to remember is not to get too targeted. The idea is to drill down a niche so you have a specific group of people that you want to sell more than one item to.

    If you only choose a market that buys ONE thing, you’ll find yourself constantly searching and working in a new niche.

    I always ask the question, “What else can I sell them after they bought this first item?” and work from there. If you do this, you’ll find your niche selection will be a bit more lucrative for a longer period of time. 🙂

  2. Excellent guide here. I’ve used Market Samurai quite a bit and I love it.


  3. This is a great post. You’ve really broken it down here for those of us who want to make money from our sites! (I fall into about half the categories mentioned…) I’m pinning this to my Business Ideas board so I can return to it again and again.

  4. What a comprehensive post. Gives us a lot to think about as we choose our niche sites.

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