Do You Know Why You Blog? I Mean Really Know…


I know it sounds like a silly question, but I stumbled upon a video today and it was a question asked that made me think of me at one time, to some degree it still does. They asked the listening audience – “how many of you bloggers really don’t know the true reason why you blog.”

This is where my first thought was – once again I was about to listen to some old hype asking for money – and I almost clicked away. But fortunately I kept listening and I’m glad I did.

The discussion was very helpful for me so I thought I would share what I took away in a series of posts here because they did give some direction that set a few of my gears in motion to see what I was missing. That and I’ll bet that there are a few people reading that need to answer the question –

Do You Know Why You Blog?

It really is true, that not knowing why you’re truly blogging is the reason many flounder and don’t earn as much as they could. I’ll be honest I’m not earning as much as I had hoped for yet, so I listened.

For many, the road to blogging starts with the thought, “Hey, I’d like to have my own blog.” They see another successful blogger and make all kinds of assumptions on how that blogger earns money and decides they can do so too.

But the problem is – they have no plan.

  • There is no plan to create a focused online presence.
  • There is no plan to grow a faithful audience.
  • And worst of all, there is no financial plan.

Whether you’re new to blogging or you’ve been doing so for a while, you must step back and really examine WHY you’re blogging to be sure you’re moving down the  right path to achieve your goals.

While there are some bloggers who post their random daily thoughts and grow a large readership, it’s not typical. The most successful blogs have a focus and something unique to deliver to their audience. Even moms who blog about their adventures in motherhood, need to find their focus and unique perspective to build a faithful audience.

My take away: Understand your purpose, identify your audience, and let your beautiful personality come through. Develop an edge, take a point of view and deliver something unique to your audience. It’s your uniqueness that will draw people to you.

Still, being unique isn’t going to magically make your audience grow. You can’t make a few blog posts this week and expect to be a professional blogger next week. Building an audience takes time, hard work, and even some money.

It is all about finding your reason why – the reason why you are blogging –

  • Is it a hobby or a business?
  • Have you found a passion, a topic you really care about, or are you wishing for that quick buck?
  • Are you simply assuming that other bloggers are successful so you pattern your blog after theirs?

My take away: Have an honest talk with yourself – Do you have a plan regarding the topic of your blog? Not just a schedule for writing and posting, but a plan with a direction.

lightbulbThis is where a light bulb went off for me. I thought I had a plan but I realize now that I had a schedule for writing and posting. I have a list of topics and a few thoughts jotted down but I don’t really have a clear plan.

This was also reinforced when I read a post by Misty Spears where she explained her mind map process for niches and I said to myself, “Get on the stick, and build a mind map so you have that outlined picture of your direction.” I’ll share that in a future post after I get it structured.

The great thing about hearing this is that I realized once again that it’s always good to examine our efforts closer if we’re not reaching the goals when we hope to. Often if you’re like me you may find that you’re going down a fork in the road and not the main road after all.

Take your main focus and brainstorming ideas off of it if necessary to help find that road map. I’ve done this from time to time and keep this ideas jotted down on paper and in folders. It’s interesting when I go back through them how similar some thoughts are, and how many times I’ve forgotten others.

In upcoming posts, I’ll share thoughts on constructing these plans for ideas, becoming unique in your niche, building an audience, and making money.

I’m sure this is a not a new revelation and many of you have probably been down this same road so it would be fabulous to hear your words of wisdom. I’m sure we can learn from each other.

Do you have a plan regarding the topic of your blog or website?

comment now –

Marilyn T


  1. I recently changed the direction of my blog, but it’s not 100% up to par yet. There are still changes I need to implement and I needed to hear this message!

    I was wondering, which video did you watch? Could you share it please? Thanks!

    • Hi Bonnie,
      I knew you would ask but silly me I didn’t write it down and I can’t seem to find it on my YouTube search. I really thought it was just another come on and didn’t do my due diligence. Future posts are more about the direction I will be taking on what I learned.

  2. You have given me more to think about as I am developing my blog, online presence. Must check out the mind map! Thank you Marilyn T! Best Regards, Wendy AWC

  3. I have 3 main reasons for blogging… I love to write. I want to share things that I’m learning. I need to generate income.

    Having a programming background, getting into blogging was a natural progression. However, I’ve never really planned much of my direction with any of the blogs. Some at high level, but not much with respect to the individual posts and pages.

    • Hi bill,
      I can connect with your reasons as they sound very familiar to mine. I don’t have a programming background but I do enjoy the challenges of blogging. Wishing you great success!

  4. You bet I do. I think another great thing to think about not only why do you blog, but who are you blogging to. Some people are just blogging to themselves and wonder why their blog isn’t going anywhere. Right? Seriously, they are just writing about their day. Who cares! You need to make people care to read your blog, add value, and contribute to other blogs. This isn’t youverse. O.k, it might be, but seriously it takes engaging with others and that is the point of blogging. There are people out there that never responsd to their people. Why? Because they haven’t figured out who their audience is.

  5. Hi Marilyn! Thanks for mentioning my blog and OMG YES to mind mapping! I was never a mind mapping connoisseur but I have to tell you I do it several times a week now. I’m rather addicted. I do it for all of my blogging niches, to brainstorm ideas, I even mind mapped my talents and interests so I could use it as a platform to research niche ideas. I’ve also used it to create outlines for my kindle book, info products, etc.

    I’m seriously thinking about mind mapping my kids next. 🙂

  6. Thanks for stopping by my dog blog. I appreciate the comment. Your topic hit a note with me today. I know why I’m blogging.
    Sometimes you think you’ve got it all figured out with your blogging than someone opens your mind to other and maybe even a better thought process about blogging. I’ve never done a mind map I’d like to know more about them because as of right now my plan is incomplete. I have a lot of posts planned but am missing some key parts, particularly my goal setting and the actual path I need to follow. I need to put it all together. I’ll be back to see where you go with this.

    • Hi Fran,
      Glad you stopped by and I really enjoy your dog site. I understand exactly what you mean, so I’ll do my best to help you pinpoint your path.

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