Do You Know the Right Online Marketer Questions to Ask?

online marketing questionsLearning how to connect with your readers and actually turn your visitors into subscribers means that you need to know the right questions to ask. You need to know where to find those questions and learn to understand their importance.

Experienced online marketers know that asking the right questions is the most important aspect of establishing expertise in a successful niche. Let’s say your niche is the dominant and yes, over saturated topic of “how to avoid foreclosure on your home.”

The tendency is to jump ahead of your prospects and give them information on key solutions like loan consolidation or credit protection. Those are major issues, but not the only issues. If you aren’t sure what kind of questions people facing foreclosure ask, then you need to find out.

Remember what may have popular before may not be popular now. Go to the forums on your topic and pay attention to the questions and conversations – find the solutions they need. If you know someone facing this problem, have a conversation with them.

Ask yourself these basics which actually apply to any niche topic:

  • Are the immediate concerns personal or financial?
  • What are the emotional issues?
  • What happens next?
  • What are creative, non-traditional ways to approach the problem?
  • What products or services does a person in this situation need or want?

Notice how these “personal impact” questions take your thinking processes beyond the usual informational “how to” ideas. That’s because each of these questions represents a potential information product, video “how to”, and the promotion of affiliate products to take different twists from the usual generic options.

On the flip side, you can use the contrary approach. Information products tend to show what happens when the buyer follows some particular advice. Some viewers will read your sales letter and dismiss it saying, “So what if I don’t follow that advice?”

So show them what happens by preparing an information product that explains the worst-case scenario or the less than ideal situation. Then in the final pages wrap up your idea by pitching how to change this for the better with the positive spin version.

Look at other questions for article idea starters or products creations:

  • At what point is the buyer likely to get stuck or frustrated implementing the system?
  • What skills need to be improved to use this knowledge to move to higher level of profit?
  • What are the biggest obstacles to success for a newcomer to this system?
  • How do you want the buyer to feel after reading the article or putting the product to use?

Then lastly, the critically important question is:

  • What do you want readers to do with your article? Share it? Subscribe? Make a purchase?
  • What do you want buyers to say in recommending your product?

If you want them to say, it’s simple, concise, sophisticated or worthwhile then make sure you build those features into the product and highlight them in your sales copy.

Entice your reader and buyer with answers and solutions to questions they are asking. Then lead in the direction you wish them to follow, you know – to subscribe, purchase, share, and recommend.

If you would like to learn more about the many levels of online marketing, I highly recommend you grab a copy of Inbound Marketing by the founders of HubSpot. This was pure gold for me when I first entered the world of online marketing, there’s so much to learn and so much that’s so very confusing but this book helped me sort things out. I still refer to it today.



Marilyn Thompson



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