Do You Check Autoresponder Stats?

subscribeDo you have an autoresponder account with Aweber, MailChimp, or some such?

I use Aweber but haven’t really taken the time I should to dig down deep to learn about all of its features. There is so much more I could do with it I suppose if I took the time to look it over.

Because I do send out a weekly newsletter, one thing I thought would be helpful was the Opened/Unopened stats. I’m not sure what I would do with the information really but I thought what the heck why not check.

What I found though is that they were always understated. How did I know this? Because I use three different personal email accounts for testing purposes and always open my newsletter emails sent through Aweber. But not all of these accounts reflected that I had opened the email. My AOL account frequently did not show it as opened even though indeed it had been.

So that pretty much makes the Opened/Unopened reporting stats useless, doesn’t it. It appears that the Aweber system and probably most others read email sent in HTML format easier and hence more accurately record the Opened/Unopened stats of these emails. But since I send my emails in plain text format because it is less likely to be sent to the recipient’s spam folder or intercepted by various filters the reporting is skewed.

add-emailThen there’s the issue of the recipient’s email program. Many such as Gmail require the user to click the email to open it, whereas others such a Outlook Express or Pro do not. In these programs, you can manage your settings so that you can view the entire email or simply a portion of the email without ever actually opening the email message.

You can even reply to the email without ever clicking to open it. I must admit that I used this tactic occasionally when working in the corporate world when dealing with office politics. For some the act of opening an email was somehow synonymous with accepting whatever the point of the email was.

So with that functionality in place, a recipient could indeed read the email I sent and the stats would never reflect it. Now I understand that many advertisers write the headings of their emails to promote you to click but isn’t the really point to get the recipient to click on the action you want them to take.

You know, to click a link, to make a purchase, or to download a product. To those lucky individuals who subscribe to my newsletters, rest assured 95% of my intent is to simply ask you to enjoy my prose. If you like sending a short email in response, know that it is always appreciated.

Do you give heed to the Opened/Unopened stats in your autoresponder program?

BTW: If you’ve not subscribed to receive my free newsletter you can do so right down there below. I’d be ever so pleased and you’d have a bit of dandy writing in your inbox each Monday.


Marilyn T


  1. I don’t have that program on my blog. So much to learn still! Thanks for the info, storing it for the future 🙂

  2. I do check the stats, but I don’t rely on them to know whether or not the email gets opened. I can tell that some read it because when I ask them to go to the blog and do something – generally, many of them do it.

    OR I ask people to hit reply and contact me – again, people do that too. Just as long as I know some people are reading the newsletter, I’m a happy camper. Sure, i would like everybody on the list to CLICK and read, but I don’t believe in fantasy. 🙂

  3. I’m glad to see I’m not the only one wanting to learn more about Aweber. I’ve tried for the past year to learn as much as I could and as often as things change, it seems like a losing battle. I do like all Aweber has to give. Interesting, your experiment with the three emails and the results. Hmmmm.

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