Dive into Facebook for Finding Your Niche Audience

finding-your-audience-in-facebookWith the help of my blogging coach, I realized something interesting that fits right into this the fifth and final post in my little real life experiment series about ways to search out your niche audience. If you missed parts one through four, you can find the links at the end of this post.

Today we’re looking at how Facebook can help you find your niche audience.

If you’re in the business of Internet marketing or you write a blog as part of your business endeavors you should certainly be using the social aspect of Facebook to help you find and connect with your audience. Most everyone has a personal Facebook account but when it comes to your business you should have a Facebook Fan Page.

In talking about attracting visitors to my blog I asked my coach to take a look at some of my posts to Facebook and give me her feedback. Interestingly, I thought she would say that I needed to interact more which I already realized I need to do because it just stands to reason that more interaction may drive more traffic. But what she did notice is that I’m using the standard Facebook account and not a Facebook fan page.

I have a personal Facebook account for friends and family and socializing, and I have a separate Facebook account for business but I did not set it up as a Fan Page so I will be changing that in the next few days.

I won’t go into the reasons why you want a Facebook Fan Page as opposed to simply a separate Facebook account for business in this post but you can read more about it here – 6 Reasons Why You Should Have a Facebook Fan Page.

What we are going to take a look at today is how to find, join, and use Facebook groups to your advantage for finding your niche audience.

Finding the Right Facebook Groups

I’m a member of a dozen or so Facebook groups, you may even belong to one of them and if so I’m pleased that’s how you found your way here. Facebook groups are a terrific way to garner wisdom from other members and they can also be a great way to share your clever prose and attract visitors to your site.

The key is in finding the Facebook groups where your audience actually interacts – it is not to simply find a group of like-minded individuals. This is more difficult than you might think.

What I have found is that you need to search and experiment with various groups that sound promising to determine if the members are audience material. Many are there for self-serving pursuits of simply posting their own links and have no intention of following or supporting other members.

I really wish Facebook had a way to search your keyword or keyword phrase within groups rather than through the generic “search for people, places, and things”. I think it might be more helpful. But anyway this is the area I use to find potential groups.

I enter my niche keyword or keyword phrase and check out the groups that come up. I read what they have listed in their “about” section and if it sounds promising I ask to join. This is a rather hit or miss proposition. I also check out the active members pages to see what other groups they are members of and this has introduced a number of great resources.

Two groups I’ve enjoyed that you may wish to join are:
Bonnie Gean’s Article Marketing Group and the Ultimate Blog Challenge

If you’re interested in getting an in-depth education about Facebook and using social media to your advantage you may want to read these popular books.




If you’re interested in writing about how to get social media traffic, you may want to check out these PLR resources.

The Best Way to Get Traffic to a New Site
Twitter Traffic

How many Facebook groups are you in?

Part 1: A Real Life Experiment for Searching Out Your Niche Audience
Part 2: Using Yahoo Answers to Find Your Blog Audience
Part 3: Drop By the Forums to Find Your Niche Audience
Part 4: Can RSS Feeds and Google Alerts Guide You to Your Blog Audience?

Marilyn T


  1. Hi Marilyn,

    Facebook groups are a wonderful way to surround yourself with like-minded people who have similar interest like yourself. I’ve met some pretty cool people in Facebook groups. Some are spammy, so you have to watch out but if you can find some gems out there, you’ll build some awesome relationships!

    • Hello and welcome Nate, so glad you commented. You are so right about there being spammy groups but there are enough gems to make it a worthwhile avenue.
      Thanks for the visit!

  2. Thanks for the shout out, Marilyn! If you want to include a link to the group, that would be fine too. 🙂

    I’m glad you’re enjoying Facebook groups. I belong to quite a few myself; although, I have been considering on starting a Google community, too!

    • I really enjoy your group Bonnie, it’s one of the most active that I’ve found and I attribute that your staying in tough with the members. A G+ group would be great, I’ll be onboard.

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