Are You Making These Common Blogging Mistakes?

7 blogging mistakesDo you find that blogging is easy? It’s a pretty straight forward way to get started working online whether you’re interested in making money or simply having fun. But there are right ways to build a successful blog and there are wrong ways to blog and even experienced bloggers make these common mistakes.

Sometimes well-intentioned bloggers make these mistakes without recognizing them as mistakes, so let’s take a look at 7 of the most common blogging mistakes.

 

#1 – Not publishing often enough or regularly

If you want to build a community around your blog, which is really what it’s all about – then you need to create content on a regular basis. People like to subscribe to their favorite blogs and make reading them part of their daily or weekly habit. If you’re not providing enough content to satisfy their habit, meaning a bare minimum of one new post a week, then you’re likely going to lose readers. Plus publishing more posts helps to boost search engine results.

You need to set your readers’ expectations, so find a timetable that suits you and stick to it. If you are going to be away, write posts in advance, save them in draft mode (in WordPress), and schedule them to be posted automatically at your usual time. You need to maintain that calendar of publishing.

#2 – Not connecting with your readers

One of the biggest differences between a blog and say a niche website are the visitor expectations. People expect a blog post to be more personal than an informational article or product review. Your readers will want to get to know you and not simply through your “about” page. You accomplish this by posting in first person using “I” and “you” and sharing personal stories or examples in your posts. And in that “about” page or in your author bio sidebar widget, include a photo to help your blog retain that friendly factor.

#3 – Not having an option to subscribe

There’s nothing worse than finding a blog with great content and not being able to subscribe to it. Make sure you offer your readers an opt-in option. In fact, the more subscribe options you have, the better. Not having options to subscribe does your blog a disservice because you’re losing potential readers. Don’t expect them to remember to go to your blog – they won’t – you have to bring it to them. Make it easy for them!

#4 – Not using SEO plug-ins to optimize your blog

With all the technology available today it’s a shame to miss out on search engine traffic when all you have to do is install a search engine plug-in to your blog. There’s a slew of SEO plug-ins to make it easy to optimize each post for keywords and to drive traffic to your site. I recommend All-in-One SEO or SEO by Yoast.

Remember too to use tags in your posts and alt tags in your images and photos to attract the search engines.

#5 – Not collecting data

Do you know what types of posts your audience enjoys the most?
Do you know what posts they don’t finish reading?
Do you know how long people stay on your site?
By using an analytics program or plug-in like Google Analytics, you know the answers to these questions and can customize your information accordingly. You can even come right out and ask your readers as a blog post or in your closing remarks. If you don’t know what your visitors are doing on your site, then you’re blogging in the dark.

#6 – Not using your data

It isn’t enough to simply install an analytics program and let it sit there. What’s the point? You need to analyze the data and put it to use. For example, many bloggers have found that list-type posts are the most popular posts on their blog and have thus altered their content strategy to include at least one list post weekly. This helps you meet your readers’ needs and helps you retain readers and drive traffic.

#7 – Promoting too much

Some blogs resemble a series of sales messages. People don’t want to read sales letter after sales letter; they want to read content. It’s okay to promote on your blog. However, it’s important to remember the 80/20 rule: 80% valuable and informative content and 20% promotion.

And when you do promote do so by writing a product review rather than simply adding a banner or linked contextual text. Write about why you like the product and how it helped you and possibly what you which it would add. Make it personal.

~ Blogging mistakes happen, we all make them. The important thing is to learn from your mistakes and make corrections. The best way to blog is to create a strategy, test and track your tactics and readjust your strategy as needed.

What mistakes would you add to this list?

 

To your hard earned success,
Marilyn T

Comments

  1. Hi Marilyn,
    First, I’m enjoying your blog that I found through the writing challenge. I definitely need to write more and regularly. The problem is that I get stretched too thin, sometimes doing consulting work, which is a priority. But sometimes, I’m just not focused because I have more than one website. So I think getting focused is the thing I need to do more and get on a better writing schedule.

    • Welcome Denise, so happy to have you stop by!
      Getting stretched too thin and staying focused is something we all go through from time to time. The best part though is that you recognize it.
      Look forward to your writings.

  2. Normally, I am pretty good about publishing new posts on a daily basis, but this last few weeks has been horrible for me trying to get back into the groove of things – mainly because I took on two new clients for 3d graphics.

    That means more time spent inside of Photoshop and PowerPoint and less time available to grind out a blog post. I shall have to remedy that… if I want to remain in good graces with my peeps. 🙂

    Thanks for the kick in the pants, Marilyn!
    Bonnie Gean recently posted…Day 5 – Video Blogging ChallengeMy Profile

  3. I’ve been guilty of a few of these myself, but I agree with every one of them. Great list!
    crystal touchton recently posted…How I’m Implementing A More Flexible Schedule To Help Me Reach My GoalsMy Profile

  4. All those points are so write – the hardest thing for me is the consistency. This month won’t be bad because of the challenge. I hope I can keep it up afterwards.
    Victoria Virgo recently posted…Can You Really Make Money with Amazon?My Profile

    • Hi Victoria,

      Consistency is definitely a struggle even for experienced bloggers, seems there’s always so many things on are “want-to-accomplish list. I have a feeling you’ll do fine.

  5. Blogging is dead easy: you just write. Getting visitors is more difficult, as is making money if that’s an objective.

    Another mistake is not promoting enough! I’m guilty of that. By the time I’ve written I I’m onto the next thing and forget to take the opportunity for an affiliate link or promote the post itself.
    Mel Day recently posted…Create Your Own Book Cover With WordMy Profile

    • You are so right Mel. I think also that many bloggers tend to think of promotion as blowing your own horn too loudly, but if you don’t – your brilliant work ends up being for your eyes only. Thanks for visiting!

  6. My major issue is the subscription option. I’m working on that and should have the option by the end of the year.
    Alexandria Gunn recently posted…Making Residual Income at Writedge: Is This the Best Option for YouMy Profile

    • It’s really fairly easy when you use an autoresponder service like Aweber. I’ll see about creating a step-by-step tutorial soon as it’s a bit intimidating at first. Glad to see you here and thanks for commenting!

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