7 Content Marketing Benefits You’re Dying to Know

content marketing benefitsThese days traditional marketing just doesn’t cut it anymore. Long gone are the days when people actually had to sit and watch commercials in between their favorite shows. Now they set their DVR and skip all the television advertising.

Magazine advertising isn’t as effective as it once was either, many people simply ignore it. And those banners and buttons that used to get clicked online, well web traffic has become somewhat immune to those too.

Smart online marketers know this type of traditional marketing is no longer effective and that’s where content marketing comes into play.

Content marketing is really what you should be focused on for success.
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Introspection on Writing

why I writeToday I’m taking a bit of a detour from the weekly Fab Friday Blog Share that typically runs each Friday. Quite a coincidence isn’t it. Never fear though, the Blog Share will be back next week right on schedule.

Recently I was asked by a blogging and business friend of mine, Misty Spears, to join in a Writer’s Blog Hop. Until her request I had not heard of a Blog Hop but it’s terrific. It’s a great way to find new acquaintances and a great way to introduce my audience to a couple of new writers/bloggers.

The goal is to answer four questions about your writing which proved to be an interesting journey. If you’re like me, I don’t really spend time thinking about my style of writing or why I write – it has somewhat simply evolved. So make yourself comfortable as I share a bit of my writing soul and it would be ever so grand if you left a comment or two.

Okay, time to get hopping! [Read more…]

Top 10 Motivational Quotes for Writers by Writers

writer or bloggerDo you consider yourself a writer? It’s interesting that as a serious blogger you must create unique, interesting, and informative blog content, so it would be a natural assumption to think that serious bloggers consider themselves writers.

But that’s not actually the case. There are many bloggers who would never look at themselves as actual writers. Some simply blog for fun and friendship and have a laid back style of blogging and others maintain a helpful frequently updated blog of tips, tutorials, and go-to material. But the thought of actually being a writer is really not their thing. [Read more…]

Reason #1 of the Top 5 Reasons Why Bloggers Write Daily

Did you know that according to the “Organization of Prosperous Bloggers”- 95% of successful bloggers feel the need to blog every day?

Well maybe not because to the best of my knowledge the “Organization of Prosperous Bloggers” does not exist. But it is true that I’m starting a new blog series answering the question of why bloggers write daily. As you may have guessed from the title this will be 5-part series, I could make it one long post but then you’d probably get bored and click away. Whatever you do don’t do that, it’s rather lonely without you.

This topic comes from an Infographic included in Bonnie Gean’s recent product release called Infographic Kick Start – it’s a fantastic PLR product that includes so much more than just blogging material and it’s all put together in a “done for you” style, so that you can use it as is or spruce it up with your own flair. As an online marketer you should definitely check it out. [Read more…]

7 Ideas for Captivating Blog Posts

blog ideasAs a blogger you may face those times when you’re at an impasse for coming up with topics for blog posts. You’re certainly not alone, but let me assure you that as you get more involved in your blog and stay focused on its purpose the ideas tend to flow somewhat easier. You begin to establish content patterns that simply bring themselves to life.

A super method of creating blog posts is by writing a series of posts on one topic, but if you’re searching for individual blog post ideas then I can help. When you find that you’re in a blog idea rut try using one of these seven ideas for generating captivating blog post topics. [Read more…]

How to Write Super Star Blog Content – Make It Compelling

compelling contentWhether you’re reading a novel, a magazine article, or a blog post, what is it that makes you read from beginning to end? –

Definitely compelling content

 

(image credit: http://creatingcompellingcontent.com)/

When you sit down to create your blog posts, you put a fair amount of thought and research into its content and you do so with the anticipation that you will attract readers. If not, well then you are simply writing for your own enjoyment and that’s not the goal of most bloggers.

You work hard to determine what your readers are looking for and how you can provide the answers. You spend hours learning more and more about your niche, interacting with like-minded people, and creating your brand and your blog posts deserve the same attention. They need to be compelling.

So allow me to explain how you create compelling content. Compelling content must incorporate three aspects of writing, it must be:

  • Conversational
  • Captivating
  • Convincing

Conversational

When writing your blog content it is important to always have your reader in mind. You must always put yourself in your reader’s chair and write from the WIIFM angle. You may love your topic and your content, but if there is nothing in it for your reader, well then you have no readers.

The best way to ensure that they read from beginning to end is to be conversational, write as if they are sitting across from you and you are having a conversation. Work at writing in a style that makes them feel that you are writing specifically for them and you will lock them in.

Captivating

Now not many of us can write like Tom Clancy or J. K. Rawlings, but even so we do have the ability to write captivating content. Captivating content need not be movie making quality; instead it simply needs to hold the reader’s attention.

When writing blog content, the rule of less is often more is very true. As long as your content is direct and on topic, solves a problem or addresses the reason your reader paid your site a visit, then the content becomes captivating and need not be lengthy to be great. It is all about knowing your reader and writing in a manner attractive to your audience.

Convincing

One thing that will make me click away from a blog post in a second is when the writer is phony or simply not sincere, when their purpose appears to be more self-serving than serving that of their reader. When you are trying to get a message across in your post, make the content convincing, fill it with substance, and make it undoubtable.

If you are selling something, write in a manner that states why you can’t live without the product and neither should your reader. If you are writing to provide solutions, capitalize on the value and benefits the reader will gain by following through on your suggestions. Again, target your reader and deliver definitive content.

This is the last article in the series on “How to Write Super Star Blog Content”, I hope you have found it educational, entertaining, believable, and captivating. If you missed any of the posts, you can access them below. I’d enjoy hearing your thoughts and if you have any request topics for a future series in the comments section below.

1. How to Write Super Star Blog Content – Passion
2. How to Write Super Star Blog Content – Believability
3. How to Write Super Star Blog Content – the Importance of Focus
4. How to Write Super Star Blog Content – Be Entertaining
5. How to Write Super Star Blog Content – Steal
6. How to Write Super Star Blog Content – Borrow

Thank you for reading!

Kindly,
Marilyn Thompson

How to Write Super Star Blog Content – Borrow

blog corkboardPart 6 of 7

In this edition we will mind our manners and talk about borrowing content and not stealing. The process of borrowing content is quite prevalent in the blogging community as it is important to keep your blog active, relative, and energized. For many this can be a challenge, whether it’s because they have limited time or they don’t feel they can write fresh quality content.

Sure they can outsource and hire professional writers, ghost writers, freelancers to write for them and BTW should you be looking for someone, drop me a line. I would be happy to help. But there is another great method for what you could call borrowing content and it is perfectly legit.

Using PLR for Blog Content

If you’re not familiar with the acronym PLR it stands for private label rights and it can be for many the answer for keeping your blog rich with quality content. You can find free PLR material but I’d advice staying clear of those sites as their articles are frequently poorly written and include grammatical and spelling errors at least as far as American English is concerned.

Another caution too, is that if you are offered or find a PLR pack that includes a ridiculously high number of articles such as 100, 300, or even 600 articles, you can be assured that the quality will be poor. Stay far, far away.

I recommend paying for PLR content, the quality is typically better, and the good news is that for the most part it is a very economical solution. Also, when looking for PLR opt for current content, if possible check the date when it was written as some floating around out there has been there for years.

There’s plenty of good PLR content available and I will share a couple great resources in a moment. Using PLR content can certainly be a time-saving measure and it can even be a means of stimulating your own creative juices. I have often found that simply reading quality PLR I purchased helps me expand upon their writing and occasionally one post may generate two or three additional blog posts that I create myself.

Now when you use PLR content by all means do not simply use it “as is”, remember you want your blog to fit your style, your voice, your personality so that you are still delivering what your reader is looking for. Yes it is true that when you purchase PLR content you typically have full rights to its content meaning that you can simply use it as is and place your name on it is the author. But it is highly unlikely that any other author writes exactly as you do. So by all means give a little rework.

PLR Resources

Now I mentioned that I would share a couple of excellent PLR resources, so here I give you –

PLR Productions – This site provides terrific articles written by Bonnie Gean and she sells 400 word articles for roughly $1 each – this is a super bargain. She
offers articles and reports on a variety of topics including product reviews. Check out this link to PLR Productions.

PLR Mini Mart – This site provides a huge library of PLR articles written by Tiffany Lambert who’s known as the Ghost Writer to the gurus. Tiffany has been writing and producing quality content for a number of years and it shows. Her topics cover everything from relationships to dieting, blogging to dog training. Whatever your niche her store is sure to have a PLR pack you can happily use. Check out this link to PLR Mini Mart.

Have you used PLR content in your blog?

Tomorrow in the final post in this series, How to Write Super Star Blog Content, we take a look at making a commitment.

Kindly,
Marilyn T

How to Write Super Star Blog Content – Steal

business-blog-writingPart 5 of 7

If you have children in the room I hope you didn’t read the blog title out loud, we wouldn’t want them to get the wrong idea. And I don’t want you to get the wrong idea, so let me explain.

I certainly don’t condone stealing someone else’s content and pretending that it is yours, instead I am in a sense recommending that you steal their ideas. Actually you are not stealing at all, you are assembling ideas.

At one point the painter Picasso said “good artists copy, great artists steal”. Now I can’t speak for Picasso but it is my assumption based on the quality of his work that he was referring more to the notion of stealing ideas to help nurture and invigorate our own masterpieces.

As bloggers we read a number of other blog posts on the topic of our blog, you can call them competitor blogs I suppose. When we read these blogs we are often looking for ways to educate ourselves and gather information which can also give us ideas for our own blog posts.

Even when you know what your blog topic will be, you may find it beneficial to read other posts on that topic. Take a look at how their post was presented, the information they shared, and if appropriate use similar concepts to compose your blog post in your own words. This may help to strengthen the quality of your blog post content.

This technique is especially useful when trying to come up with blog post ideas or titles. I’ll often have a blog topic in mind that I feel is too general and should be more focused and streamlined, so I’ll read various blog posts to help me narrow down the topic.

For example, I could have written one very long blog post titled “How to Write Superstar Blog Content” using two or three of the topics in this series. But that would have made the post very long and I’m sure I would have lost your interest fairly early on. Instead I read a few other blog posts regarding blog content and it helped me outline my titles and come up with a blog series as opposed to one very long and boring blog post.

Our mentors are great resources for stealing ideas and I hope they’ll understand if one of mine happens to be reading. In a sense when you do, you are doing exactly what they taught you – you are learning from their posts and using their material to enrich your own ideas. You are not simply duplicating their posts as posting it as your own, although you may use an excerpt and give them credit within your post. You are instead using their wisdom to help fill your idea pool with gold for writing super star blog content.

Where do you look for ideas, have you ever stolen – I mean assembled ideas?

Tomorrow in part six of the How to Write Super Star Blog Content series, we take a look at borrowing content, and yes with permission.

Kindly,
Marilyn T

How to Write Super Star Blog Content – Be Entertaining

blogPart 4 of 7

Today’s topic is about writing entertaining content and by that I mean writing content that is simply enjoyable to read. Content that is merely a regurgitation of information, that is dry and boring will be about as fun to read as a school textbook. Your blog needs to show life, show excitement, show a piece of you, and draw your audience in. In this way, it becomes entertaining and interesting to read.

Previously I mentioned the importance of finding your voice, finding your own style, and making it come forth in your blog posts. For me, you will find that I have a rather dry sense of humor and will from time to time add in an anecdote or two. In order to create superstar blog content you want your audience to get to know you and you can only do that by letting them see a bit of who you are.

Tell a story

Certainly it is true that not all blog topics lend themselves to a bit of humor and levity, but they can be nonetheless entertaining to read. You can do this by telling a story or by giving examples. For instance, if you had a personal experience regarding the topic of your blog post include that, online business people like to read about the successes and mistakes of fellow bloggers.

Take a look at the events in your everyday life and think about how they can be blended into your blog posts. There are often events in our lives that others can relate to and can be tied into the topic of our post. For example, in one of my Fab Friday Blog Shares I mentioned that I was talking to my dog Boomer as I often do, and he gave me the inspiration for that week’s shared topic. Now you’re right he can’t talk but he did go over to his water dish for a pretty extensive drink and that brought to mind the phrase a thirst for knowledge, which then became the blog post topic.

Sometime back I used the story of Joe Ades, a man who became a millionaire by selling a simple potato peeler and correlated his selling technique with facets of building online businesses. There are stories all around us, they can be about people we meet, movies we watch, or children’s recitals we attend. The important part is to use them to make your blog posts entertaining.

You-your-audience-your-contentStay on topic

Now telling a story works very well at engaging your audience and keeping their attention. But it’s only beneficial to your blog when you stay on topic. Writing about the antics of celebrities or the weekend sports may be entertaining but possibly not pertinent to the topic of your blog.

Always come back to the focus of your blog and make sure that the point of your story is still in context. Make sure that the topic relates to the reason your visitor came to your blog. For example, if your blog is about raising a dog to make them a member of the family by teaching them to play and properly interact, don’t include blog posts about specific dog health issues. Leave those for the more vet focused blogger to handle.

The bottom line when writing entertaining super star content is to keep it light and friendly. Make it interesting by combining a story that relates to your blog topic and exudes your special touch.

Please share your ideas in the comments below on how you make your blog entertaining.

See you soon when in part five of the How to Write Super Star Blog Content series, we take a look at stealing, you won’t want to miss it.

Kindly,
Marilyn T

How to Write Super Star Blog Content – the Importance of Focus

focusPart 3 of 7

So far in this seven part series we have looked at the importance of passion and believability in molding super star blog content. Today let’s take a look at focus and the significance it has in developing your captivating content.

Focus is an interesting word; the dictionary definition states “to create a clear image” as with a camera lens being adjusted for a clear picture, and “to concentrate on” as in needing to pay close attention. As bloggers building our online business we hear comments such as “I’ve lost my focus” or “I can’t seem to focus” and there are a slew of articles with a vast array of suggestions to help you bet your focus back on track.

When it comes to writing super star blog content, there are simply just two things you must focus on. There are solely two areas where you must concentrate and place your emphasis and they are:

  • Knowing the Purpose of your Blog
  • And Recognizing your Audience

Focus on Your Blog’s Purpose

When we talked about finding your blog passion we uncovered that captivating content comes from your dynamic interest in your blog topic. Your passion comes from your desire to share, educate, help, or coach your readers. It comes from your wanting to connect with them and give them viable information and targeted solutions. When you get in tune with how you will deliver this interest, you uncover your blog’s purpose.

The purpose of your blog acts much like a company’s mission statement; it defines their reason for existing and their direction. The same is true for your blogging career. It is important that you know the purpose of your blog and dig deep down to feel it come alive. The purpose of your blog is like its blood flow that keeps it thriving and your thoughts and energy focused.

Think back for a moment when you were going through one of those times that you lost focus, a time when you were searching for blog topics, and when you felt like you just couldn’t get anything done. Why do you think that happened? I believe it was because you didn’t have a clear vision of your blogs purpose. Am I right?

Don’t be concerned, it happens to us all but you will have the remedy; you will have the magic elixir to bring your focus back on track by the time you finish reading.

Focus on Your Blog’s Audience

In order to write super star content you need know your audience and be able to talk to them. Your blog posts must do more than simply provide information or answers, they must provide the information or answers that your audience is looking for. Your mission is to always have their needs in mind and when you start connecting with them they will help by providing you with topics to post about.

You see writing blog content becomes a two-way street. When you write informative, helpful, and entertaining articles with the WIIFM concept or actually the “what’s in it for them” concept, your audience will get involved. And when they do you get involved, you create a dialogue with them that helps you stay focused on providing the content that they are looking for.

So let’s create that magic elixir and put in writing your prescription to success for the next time you struggle with focus issues. Go back to that list you made in part one of this series when you identified your passion and the reason for wanting to maintain a blog. Combine that purpose with the recognition of your audience and create your mission statement, which in the blogging business is referred to in part as your tagline.

Your tagline states succinctly and directly the purpose of your blog and will bring your mind’s focus back around every time you read it. Keep it handy and read it often but also keep in mind that it is okay to revamp this tagline as you and your blog grow.

What is the focused tagline for your blog?

I’ll see you again tomorrow when we take a look at providing entertaining content for part four of the How to Write Super Star Blog Content.

Kindly,
Marilyn T